In this article, we are going to discuss demarketing with an example. Why does the company use demarketing?
What is Demarketing?
Why does the company use demarketing?
Example of Demarketing
Let says there is a water park There is a rush every Saturday and Sunday. So if the family will come to the water park and they come to know that its houseful. Ultimately the family will carry a bad experience from that water park.
So what water park do? They give started 30% discount from Monday to Friday Here 30% discount means that person will think Monday to Friday will be fine. So many people will be thinking of coming on the weekends. They will think of coming from one day from Monday to Friday
This concept is used by those companies whose sales are high and whose production is not that much.
1. What is demarketing?
Answer: Demarketing is a strategic effort made by a company to reduce the consumption of a product or demand for a product.
2. Which companies used demarketing?
Answer: Companies whose sales are high and their production are not that much.
3. When do companies use demarketing?
Answer: When demand is high than production.
Video on Demartketing